However, the final two weeks of O'Brien's Tonight Show, ratings show a huge jump. Part of this was from all the press over the feud, but also Conan returned to his old form of comedy as he no longer had to be the puppet for NBC. This is a real life demonstration that the power of Concentrated marketing can have over "mass-marketing". When Conan returns to the air this September, whether it be with Fox or Comedy Central, if he remembers to concentrate his comedy towards Generations X and Y, he will see a greater result than if he were to cater to all audiences.
-Troy Savisky, MKTG 301 G