Thursday, January 28, 2010


Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

I came across an advertisement for Jitterbug cell phones on television a while back, and noticed how it was very particular in targeting a specific demographic group. The company that produces this product felt that there was a need for a cell phone that was better fit for the older population that is not as tech-savvy as the rest of America. In contrast to more mainstream cell phones targeted towards the younger generation, the Jitterbug prides itself in its simplicity. The buttons and numbers are made larger so that those who cannot see as well can easily dial a number. It also provides easy access to a friendly operator who will help enter in all your phone numbers and remind you of any appointments you have.

Although the Jitterbug contains most features that are standard on cell phones, one main difference is that it does not provide texting. The Jitterbug’s target audience is an older population which isn’t as familiar with text messaging, and therefore doesn’t feel the need to use it.

Michelle Kim

1 comment:

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