Friday, February 5, 2010


Packaging involves designing and producing the container or wrapper for a product (pg. 206). In other words, it is the outer part around the product that it meant to secure and hold the product, but it can also help sell and market a item. I believe that packaging should not only be for the company, but also be useful (or not an annoyance) to the consumer.

I found this example while reading some news articles on To get the video I went to The example is how Heinz has redesigned its ketchup containers (shown on the video below).

The new container is a perfect example of how packaging works and what packaging is. It is a continuing process of redesigning for a company that helps to sell and market the product. But, at the same time packaging should become more useful to the consumer. As the video shows, the packaging will keep the ketchup safe and will hold the ketchup effectively. At the same time, Heinz keeps their traditional labeling. I think this is also a great example of how packaging can evolve and become more useful to the consumer. Great idea Heinz!

Trevor Power , Section E

1 comment: