Monday, January 18, 2010

Cause-Related Marketing

To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes (p 84). Cause-related marketing has become a primary form of corporate giving. It lets companies "do well by doing good" by linking purchases of the company's product or services with fund-raising for worthwhile causes or charitable organizations. Companies now sponsor dozens of cause-related marketing campaigns each year. Many are backed by large budgets and full complement of marketing activities (p 85).



Product Red is a very good example of this concept. The Red idea "transforms our incredible collective power as consumers into a financial force to help others in need" (http://www.joinred.com/Learn/AboutRed/Idea.aspx). It fights to save people's lives in Africa by providing medical support to stop AIDS. There are 10 companies campaigning for this cause: American Express, Nike, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark, and Starbucks. Every time consumers buy red products or use their red cards some amount of money will be donated to the cause. These companies benefit from choosing to participate in this mission by both exercising social responsibility and selling their products. This creates an added incentive to buy Red products by shaping this idea of doing the right thing through simply making a purchase.


Ekaterina Ogay, section G

22 comments:

  1. This was an interesting article! It's great how companies and organizations/foundations both benefit; consumers buy products they like and help causes too.

    ReplyDelete
  2. Yeah u are right...Cause-related marketing
    has become a primary form of corporate giving.
    It lets companies "do well by doing good" by
    linking purchases of the company's product
    or services with fund-raising for worthwhile
    causes or charitable organizations. Companies
    now sponsor dozens of cause-related marketing
    campaigns each year.
    and ur video i really nice

    social media advertising


    ReplyDelete
  3. Your article is really informative. Thanks for updating new information about Seo. Your information is really helpful for all online marketers. Thanks for sharing.

    Seo training chennai

    ReplyDelete
  4. Thanks so very much for taking your time to create this very useful and informative site. I have learned a lot from your site. Thanks!!

    Digital Marketing course in Chennai

    ReplyDelete
  5. Thanks for your informative article. With the world is totally dependent on internet, the future of digital marketing is on positive note. It also assures lucrative career opportunity for professionals looking for job in digital marketing. Digital Marketing Training in Chennai

    ReplyDelete
  6. Interesting article. This article helps to learn a lot of information and shows that the performance and processing importance. Thanks for info!
    SEO Training in chennai | SEO Training chennai | SEO Course in chennai | SEO Course chennai

    ReplyDelete
  7. I gathered a lot of information through this article.Every example is easy to undestandable and explaining the logic easily.Thanks!

    Android Training in chennai | Android Training chennai | Android course in chennai | Android course chennai

    ReplyDelete
  8. This Information very helpful for the beginners.In this each step have a wonderful explaination.I would study and known about the application.thanks for giving wonderful information.

    Cloud Computing Training in chennai | Cloud Computing Training chennai | Cloud Computing Course in chennai | Cloud Computing Course chennai



    ReplyDelete
  9. Thanks for sharing this informative blog. I have read your blog and I gathered some valuable information from this blog. Keep posting. Recently I did Digital Marketing Training in Chennai at a leading digital marketing company. It's really useful for me to make a bright career.

    ReplyDelete
  10. The content posted here is really awesome to read, I really agree on your thoughts about increasing a brand awarness. Digital mediums are playing a vital role in accomplishing this task. Thanks for posting such a great content here. Keep writing articles like this.

    Digital Marketing Course in Chennai | Digital Marketing Courses | Digital Marketing Training

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. Thanks for your informative article on digital marketing trends. I hardly stick with SEO techniques in boosting my online presence as its cost efficient and deliver long term results. Best SEO Training in Chennai

    ReplyDelete
  13. Thanks for posting such a interesting blog. If you are interested in taking java as professional carrier visit this website.JAVA Training in Chennai|FITA Velachery

    ReplyDelete
  14. Thank you so much... your blog is giving very useful knowledge for all.i didn’t have the knowledge in this now i get an idea about this..
    thks a lot:-)To know more seo training in chennai

    ReplyDelete
  15. I have read this content it is very nice with unique information and keep updating us.
    SEO Training in Chennai | best seo training institute in Chennai

    ReplyDelete
  16. Thanks for sharing this with us it is a worth read. xcellent post!!! Digital marketing training provides students with meaning skills to promote a business in digital age. This training covers search engine optimization, SEM, social media marketing, online reputation management, etc.

    Digital Marketing Training in Chennai | Digital Marketing Course in Chennai | Digital Marketing Training Institute in Chennai | SEO Training in Chennai

    ReplyDelete
  17. This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information&its very useful to me...
    Android training in chennai
    Ios training in chennai

    ReplyDelete
  18. Great blog, interesting to read and improve my skill keep more update seo training

    ReplyDelete