Thursday, January 28, 2010
Local Marketing is tailoring brands and promotions to the needs and wants of local customer groups - cities, neighborhoods, and even specific stores. I learned in my management 300 class that one of the top selling items and returns for the Costco located in Hawaii is Scuba/Snorkel gear. I later confirmed with a friend that the Costco in Hawaii does in fact sell these items and that they later sell the returned used gear to snorkel and scuba shops across the island.
I believe that this scuba/snorkel gear can be classified as local marketing because other Costco locations do not normally carry these items. Also Hawaii is a destination for swimming and snorkeling so it makes sense that they would carry these items. You would not expect to find these items at a Costco in the Montana.
Link to Costco website:
Kenichi Sato, Seciton G