Wednesday, January 27, 2010

Maslow's Hierarchy of Needs

Maslow's hierarchy of needs show the various needs a consumer seeks to fulfill in the purchasing decision. As discussed in class, individual consumers will weigh certain needs much more heavily than other needs, depending on the product they seek to purchase. When in the market for luxury vehicles, it would be expected that advertisements focus their attention on the social, esteem, and self-actualization needs of their consumers. While this is typically the case, Acura targeted a separate aspect of Maslow's hierarchy: the safety needs of their target audience. This commercial includes 8 of Acura's luxury brand competitors, emphasizes the difficulty in deciding between them, and then uses their own superior safety ratings to set themselves apart.

Daniel Dutton - Section G

1 comment:

  1. Easily Boost Your ClickBank Traffic And Commissions

    Bannerizer made it easy for you to promote ClickBank products by banners, simply go to Bannerizer, and grab the banner codes for your picked ClickBank products or use the Universal ClickBank Banner Rotator to promote all of the available ClickBank products.