Today as I was reading though chapter 4 of the textbook I came across the part about Pizza Hut and their methods for tracking and maintaining a strong customer base. Apparently, every time you or I shop somewhere, our purchases are tracked and information is gathered about who we are and what we like.
As I sifted through the 'junk mail' in my mailbox I couldn't help but wonder how many companies have my name and contact information and what purchases I've made as a direct result of their customized advertisements.
Within moments I had a list of several restaurants, concerts, and activities I had patronized over the last few months because of a personalized email or advertisement I had received. In fact, just yesterday I found myself standing at the counter of Jack in the Box ordering a hamburger simply because I had a coupon for it.
The helmet I wear when I ride my motorcycle was purchased after perusing a catalog that was sent to me shortly after I bought my motorcycle. The last concert I went to was suggested to me by the service I previously used to buy concert tickets.
I don't go out and buy anything and everything just because I get some catalog or coupon, but I've found that the ads that come to my door are getting very accurate to my wants and tastes. Now that I have a coupon or a discount, I am much more likely to make the purchase instead of waiting for my wants to become needs.