Good-value pricing is offering the right combination of quality and good service at a fair price. (p. 261 Kotler).
Aldo offers high-fashion shoes and accessories at very affordable prices. The company carries men’s and women’s shoes, sneakers and sandals with new designs and styles that come out every week. Almost all of the companies shoes are under a $100 per pair, with most being in the $40-$60 range. The store also offers many sales throughout the year that draw in customers to their products.
In this commercial we see many people of different ages, colors, and backgrounds just dancing around and having a good time and also looking good. The commercial portrays the company as associating with people of all different types who are very outgoing and like to express themselves.
Frank Luong, Section G