Delia's is a retail store that sells clothing and accessories targeted at teenage girls and young adults. Their products range from jewelry, swimsuits, to shoes. They have a very nice selection of jeans where you can select from all shapes and sizes for different body types. When I shop there, they have a year round rewards program where every time you buy fifty dollars or more from the store, the sales person gives you an automatic stamp. After ten stamps you can redeem another purchase for twenty dollars off.
Similarly, their website offers many ways to save money when you purchase items from their webpage. For example, they will list items on sale and offer other promotion codes. The one I particularly looked at was their free shipping and volume purchasing. On Delia’s website, you can purchase items over seventy-five dollars or more by May 31st, 2010, and receive a twenty-five dollar Rising Star coupon for a next order. In addition, there is free shipping with this special offer. This is an example of discount pricing to attract young consumers to Delia’s store. By offering a twenty five dollar reimbursement, it attracts consumers because in their minds, they will believe that it is a good deal because twenty five dollars is perceived to be a lot of money saved in the consumer’s pockets. This gives the incentive for consumers to buy more from Delia’s instead of acquiring products from other retailers such as American Eagle or Hollister.