Tuesday, March 2, 2010


Branding is a name, term, sign, symbol, or design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors (Kotler). It is important for a company to have a good brand image embed in its target customers' mind. A good brand image can be a strong tool against your competitors.

Wal-Mart is a good example of this. This giant is now trying to make its supply chain greener (The New York Times, Feb. 26, 2010). Wal-Mart not only makes this decision for idealization, but also to make itself more competitive toward its competitors. People are now more aware of the ability of a company to be environmentally friendly. In addition to its slogan 'Save money, Live better', which suggests the seller is selling everyday low price; the giant believes that their decision of making the supply chain green will attract more customers to shop/shop more at Wal-Mart. After its scandal of being claimed to underpay its employees, Wal-Mart is also trying to use this strategy to bring back customers' confidence in them. When thinking of Wal-Mart, people used to think about low prices, but now they may have a greener image in mind when Wal-Mart comes around.

Chen, Hsiang Ting (Nita)
Section G


  1. You define brand (which can lead to a positive or negative brand image) and then discuss Wal-Mart's brand image. These concepts are quite different and it is unclear how the example is truly about branding.

  2. Embedded system training: Wiztech Automation Provides Excellent training in embedded system training in Chennai - IEEE Projects - Mechanical projects in Chennai Wiztech provide 100% practical training, Individual focus, Free Accommodation, Placement for top companies. The study also includes standard microcontrollers such as Intel 8051, PIC, AVR, ARM, ARMCotex, Arduino etc.

    Embedded system training in chennai
    Embedded Course training in chennai
    Matlab training in chennai
    Android training in chennai
    LabVIEW training in chennai
    Arduino training in chennai
    Robotics training in chennai
    Oracle training in chennai
    Final year projects in chennai
    Mechanical projects in chennai
    ece projects in chennai