Sales promotion is short-term incentives to encourage consumers to purchase a product of service, it offers reason to buy now.
This video is a classic example of sales promotion that we all know. Billy Mays did these kinds of adds for years and they always stuck. He offers double or triple the offer or a reduced price, but you have to call in right then to get it.
-Dane DuBose Section G
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When should sales promotions be used and when should they not? If this is an online video, isn't this price always offered?
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