Product Concept

A product concept plays a vital role in the new-product development process. It serves as a means by which to present a new-product idea to consumers. A product concept can be presented either physically or symbolically. It is through the use of the product concept that companies can receive feedback from consumers as to the possibility of implementing and furthering the proposed concept (Kotler 237).

With people being more conscious of the environment as of late, steps are constantly being taken to make all parts of our daily lives more eco-friendly. Within the automotive industries, hybrid cars are starting to become more common with vehicles such as the Toyota Prius becoming abundant on the roads. With this being said, car manufacturers are all pushing towards having at least one hybrid car available. This trend has now reached Ferrari who recently revealed their Ferrari 599 hybrid also referred to as HY-KERS at the Geneva Motor Show. They released this car at the motor show strictly as a concept vehicle however, just as with all product concepts, it is serving as a image of what is possibly to come in the future. In actuality, they are currently trying to take this concept into production and have it available within the next five years.

Here is a link to the article with more information about the Ferrari 599 hybrid. Ferrari Hybrid

Darren Oh
Section G