An advertising objective is a specific communication task to be accomplished with a specific target audience during a specific period of time (pg. 358). Basically, it is the goal the company has in showing an advertisement. This example focuses on reminder advertising, which is meant to maintain customer relationships and put the product in consumers minds, usually done with more mature companies.
I saw an example of this while watching the Olympics. It was a Coke commercial and I looked it up youtube.com.
This is a good example of reminder advertising because it makes consumers think about the product and maintains the relationship with the consumer. This commercial is perfect because most people know about the TV show The Simpson's and it adds comedy to the commercial. It also sends a message that Coke is always there for the consumer. Even when times are down, such as the current economy, you will always be able to have a Coke. I believe this commercial accomplished both goals of reminder advertising because it effectively put the product in the customer's mind and maintained the relationship with the customer by using a current show The Simpson's.
Trevor Power , Section E
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