Wednesday, February 17, 2010
This Mattress Depot USA commercial is a prime example of a form of good-value pricing. According to the textbook, good-value pricing strategies are "offering the right combination of quality and good service at a fair price" (Kotler 261). A type of good-value pricing for retail stores is everyday low pricing (EDLP). With this pricing strategy, stores charge a constant price with very minimal or no temporary price discounts. Other stores, such as Wal-Mart and Safeway, have also adopted this pricing strategy, which is in contrast to high-low pricing, in which retailers charge higher prices on a daily basis, but also has promotions and discounts on certain items quite often.
In this commercial, Mattress Depot USA promises that customers will not only be able to purchase a quality, comfortable mattress, but they will also have the convenience of being able to purchase the mattress whenever they want because they have low prices everyday. Through this commercial, it is clear that Mattress Depot USA is striving to provide a quality product at a fair price.
Karlyn Kurokawa, Section E