tag:blogger.com,1999:blog-2856473842999647312.post4794452406941339282..comments2024-03-28T07:11:20.781-07:00Comments on Marketing Examples: Branding and Packaging: Tiffany &CoMarketing 301 Bloghttp://www.blogger.com/profile/06419094012124754838noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2856473842999647312.post-90152622107639946362010-03-03T18:39:32.102-08:002010-03-03T18:39:32.102-08:00I agree with the fact that the Tiffany "blue&...I agree with the fact that the Tiffany "blue" color has a symbolic representation of Tiffany itself. I think the fact that Tiffany did not choose the path of differentiating its advertisement led to this outcome. While the company has different types of advertisement, the company logo is identified within the "blue" box. So I think that this uniformity adds to the branding of Tiffany. <br /><br />Shogo Okuda<br />Section GMarketing 301 Bloghttps://www.blogger.com/profile/06419094012124754838noreply@blogger.comtag:blogger.com,1999:blog-2856473842999647312.post-88769350262931525412010-03-03T15:56:47.857-08:002010-03-03T15:56:47.857-08:00The Tiffany "blue" has also influenced n...The Tiffany "blue" has also influenced non-Tiffany products. Nike collaborated with a skate company, Diamond Supply Co., to produce a Nike Skate Shoe. <br /><br />The shoe includes a diamond patch on the tongue and utilizes the Tiffany "blue" color. Even though the shoe is not related to the Tiffany Brand, the shoes have been dubbed the name "Tiffanys" and most consumers know the shoe as the "Tiffany Dunks."<br /><br />http://hypebeast.com/2008/03/diamond-supply-co-x-nike-sb-tiffany-dunk-design-contest/<br /><br />Kenichi Sato Section GMarketing 301 Bloghttps://www.blogger.com/profile/06419094012124754838noreply@blogger.com